Date of publication: 2017-08-28 12:58
66. In the original, Reichert does not enumerate and list points of definition in the manner presented here. Rather his presentation is more discursive. This formulation largely quotes Reichert's own words and attempts to remain faithful to the points he makes there.
99. Edmund Miller, "Erotica and Pornography," GLBTQ: An Encyclopedia of Gay, Lesbian, Bisexual, Transgender & Queer Culture. http:///literature/erotica_
76. "'RIVIERA RENDEZVOUS' print ad for Skyy Vodka," . http:///skyy-spirits/print-outdoor/riviera-rendezvous-7599955/
Women are exploited repeatedly in advertising as sex appeals. But, some do not become conscious that these advertisements are often aimed at women as well. Victoria's Secret is a classic example of this. Advertisers obviously want women to think that if they purchase Victoria's Secret products, they could look like those stunning, sexy endorsers on the commercials seen on television or in the print ads. Obviously, these bra and panties are not going to look very good on just anyone, however, at first glance, a woman could think, wow, she looks splendid I should get that outfit so I can look that good too.
It has been the engine of growth of mass media. Much of financial support for the development of technological media has come from industry and business which need large scale advertising.
Advertising is a form of mass communication. It involves a process of transmission of information by the manufacturer or a seller of a product or service to modify or stimulate the behaviour of the buyer to buy a particular product.
Most of society believes that women are physically weaker sex while men are the emotional weaker sex because of the way the sexes are tide to gender specifications.
Does sex sell? Actually, sex does not sell, but sexiness does (Cebrzynski, 7555, p. 69). By means of sex appeals in advertising is a good way to aim at specific market segments but not all. Questions like -- what is identified as sexual appeals in advertising? Where and when should sex be used? Does the use of sexual appeals lead to an advantage for brand remembrance? -- must be addressed exhaustively.